Ecommerce Development – Important for small businesses
Owning a small business in this day and age is becoming more difficult. The fact is that major franchises, chains and large stores are taking over the little guys out there. Everyday in every small town, people witness the little shops, stores and service providers slipping into the cracks and closing shop. This is sad, especially with all of the tools and resources available on the internet. Using the internet is just another method of advertising, a newer tool in the tool box that these small businesses can use to increase their annual revenue and remain open for business.
Not that the internet is a new tool, it’s simply not, but it is new to a lot small business owners out in the country struggling to stay alive. To many small business owners, computers and the internet are a scary and uncharted territory for them. These business owners have a false sense of cost and productivity that having a web presence can bring. Not only is it essential to have a website in today’s changing market, it is essential to have an ecommerce website that sells all of the products and services a business offers. Trends are leaning towards people using the internet as their own personal tool at home to look for the perfect car, house, mop, jewelry, anything really. Sitting at home and browsing is a lot less intrusive than going out in a car to the store, especially with the costs of gas going up, to find exactly what they are looking for.
Why not use this semi-new tool, the internet, to grow your business online and reach a much larger target audience for your products and services. Having an online presence is really not enough of a tool, if you provide either a service or good (merchandise) and it can be used world wide, then you need to present that to the world. You may just find as a small business owner, that providing vital information, services and goods to the larger online public is a very lucrative and smart business decision.
How would a small business go about getting an ecommerce developed website? Search that powerful tool again, the internet. Find a reputable web design firm that specializes in ecommerce development and ecommerce shopping cart solutions. Pick a web design firm that provides high quality work, but thinks about designing an ecommerce website driven from just the “design” point of view. Your ecommerce website does need to look professional, but more importantly it needs to flow and function properly. Your visitors should be able to decide from your navigation what area of your website that interests them the most. Your visitors should be able to use your online tools, navigation and shopping cart easily without confusion or error.
It is more than important to develop a properly working ecommerce website. If you are not utilizing this great tool, the internet, to your small businesses advantage, then you are most certainly missing out on sales, leads and customers. Owning a small business doesn’t mean you have to fade away when the next big chain store settles in next door to you. Fight back, with the fairest tool around, the internet. Get your small business a website that has the ecommerce power to reach all of your target demographic audience and watch your money roll on in.
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On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video. Paddy Moogan from the UK asked: Hi Matt, what are your opinions on optimising an Ecommerce website where the main pages/products may not necessarily be rich in content?
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lolol
@fantasyperson2009 SILENCE Earthling The Google Gods have spoken! feel free to plead your case along with the rest of us who didnt get a “real answer”
so if Google doesn’t have an answer to a question, we change our business? Come on matt. Give me the Google and I will tell you the answer
they have that it’s called google product search..
Why would people be annoyed getting a page with a product, when they want to buy you say….value add, bla bla …no answer…..I would ask yourself…or do you want to find something compelling…if I sell desks…how the heck can you be a high value desk….you never answered the question…yet again no answer.
Alternatively, Google should build a product where ecommerce advertisers can submit their site to and “rank”. Something like Froogle, but more betterer.
Your right. That’s why most people should invest into using a professional marketing company with a money back guarantee. If people can’t afford it, they should save up until they can run a web site that people will actually see rather than wasting away your confidence an bank account on hosting and designs alone. Marketing is the engine to your web vehicle.
Actually, my category pages are populated with like items – same item, but slightly different size etc…. That means duplicate content penalty for that page. Or, in worse case, “keyword stuffing” penalty. It is a catch 22 in my case.
In that case I recommend you to block Googlebot indexing the single product pages, if the products are already listed in the categories pages. That way you will reduce the number of pages in the supplemental results, and will boost the most lucrative pages of your web site.
But but but but …. what if my ecommerce site has 10,000 product pages? Adding rich, keyword-rich content for EACH product will take many lifetimes.
Aw shucks…..its easier to just pay google for top adwords listings
Video boils down this.
Q: How do I optimize an e-commerce site without rich content? A: You don’t. So add rich content.
Matt, please add richer content to your video answers.
I’m not sure I understand the answer. So, are you saying that you should just build a different type of site? Or are you saying that you might want to supplement the product pages with some added content that provides added value?